Senior Global Product Manager
hace 1 día
About the role:This role will participate in product development projects, as well as globalization efforts. This person is an experienced marketer and demonstrates strength in strategy and planning in support of franchise management, product lifecycle management including new product development, product launches and commercialization. This individual demonstrates a high level of business acumen and will be able to partner collaboratively with cross-functional teams (i.e. R&D, operations, HEMA, clinical, regulatory, quality and commercial counterparts), develop KOL relationships, drive market research, and translate Voice of Customer into action.Responsibilities will include:Upstream Lead for assigned product development (PDP) teams simultaneously, including leading the creation of market specifications and financial models.Drive the creation of the Marketing Requirement Specification and Product Marketing Plan, utilizing cross-functional team members, to include market analysis, strategies, tactics and measurement, branding and support to ensure the highest quality innovation.Develop and execute high-quality launch plans, value proposition(s), positioning, customer targeting, pricing strategies, branding strategies, evidence strategies, etc.) for new products.Drive “Voice of Customer (VOC)” throughout the Technology Development Process (TDP) / Product Development Process (PDP) to ensure market specifications are incorporated in every phase of the project.Develop & execute the creation of long-range roadmap and subsequent product launches by driving the creation of market research.Track business performance against objectives and forecasts, formulating new approaches and strategies as needed.Identify best practices to address key business challenges and opportunities.Use classic marketing capabilities: market understanding, market segmentation, product positioning, message development, channel identification, tool and communication creation and execution to further business objectives.Serve as a clinical and functional advisor to external and internal customers.Exhibit professional maturity and help to foster an open, challenging, stimulating and positive environment that enables colleagues to be their best.Provide quantitative analyses for product launch planning and demand forecasting on a global basis.Analyze competitive information and develop sales and marketing strategies and responses to competitive product launches.Obtain input & coordinate cross-functional trade-off decisions to define product marketing requirements & improvement opportunities from internal & external customers. Gain cross-functional approvals.Partner with Downstream Marketing to develop marketing communications and promotional strategies and tactics designed to emphasize product benefits, positioning and overall branding.Develop global relationships and build credibility with key internal cross-functional stakeholders.Anticipate challenges and roadblocks before they arise, escalating for support in a timely manner.Spend time in the field and supporting customer events to gain market and clinical insights, as well as build relationships with key physicians.Required qualifications:Bachelor’s degree in Marketing, Engineering, Science, or related Healthcare/Biomedical fields.5+ years of professional experience in the medical device industry.Experience creating impactful marketing plans and developing value propositions, positioning and targeting.Experience building relationships with key customers and cross-functional partners; capable of working with global colleagues.Demonstrated ability to manage multiple priorities simultaneously, to influence key stakeholders and to tailor communication appropriately based on audience.Strong analytical, quantitative, and strategic thinking skills.Experience with market and revenue modeling.Ability to collaborate with and influence key stakeholders without direct authority.Flexibility to travel up to 35% in support of tradeshows, internal meetings and customer programs as required.Preferred qualifications:Advanced degree (i.e. MBA).Class III implantable medical device experience, preferably with ongoing service or support needs post-implant.Digital health product management experience.Demonstrated success leading in a matrix organization.Strong financial modeling skills with experience conducting assessments of sophisticated markets.Experience collaborating globally on new product launches.Demonstrated ability to work independently and collaboratively to meet deadlines and manage all aspects of product development with a high degree of attention to detail.
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