Strategic Marketing Manager

hace 23 horas

Valencia, Estado Carabobo, Venezuela Boston Scientific Gruppe A tiempo completo

**About Boston Scientific Corporation:**

We are a global medical device company that develops and manufactures innovative products to improve patient health. Our mission is to advance science for life and make a meaningful difference in the lives of patients worldwide.

Job Summary:

The Neuromodulation Principal Downstream Marketing Manager is responsible for developing specific marketing plans and activities for Pain Stimulation products, including Spinal Cord Stimulators and Radiofrequency Ablation devices. This role will also be responsible for marketing programs to establish, enhance, or distinguish product placement within the competitive arena.

Key Responsibilities:*

  • Lead the preparation of strategic and tactical plans for business units or regions, ensuring they are cohesive, consistent, and aligned with stakeholder objectives.
  • Conduct comprehensive analyses to make strategically sound decisions considering market implications and competitive forces.
  • Develop and communicate compelling business objectives under uncertainty and complexity.
  • Review portfolios to identify areas for improvement, leading teams to evaluate problems, identify solutions, and present business cases to senior stakeholders.
  • Investigate emerging global initiatives, researching customer benefits and identifying disruptive innovations to suggest actionable solutions.
  • Analyze and recommend optimal channel mix strategies to enhance customer engagement and experience.
  • Integrate digital systems and traditional techniques to deliver seamless customer experiences.
  • Lead the development of a vision for optimizing customer journeys across channels, based on evolving customer preferences and strategic goals.

Requirements:

  • Bachelor's degree and at least 5 years of professional experience in medical device marketing.
  • Minimum of 6 years' experience leading strategic marketing initiatives, with a focus on product management and customer insights.
  • Proven experience in developing and executing strategic plans and innovative marketing strategies.
  • Demonstrated ability to optimize channel mix and integrate digital systems for enhanced customer experiences.
  • Experience in project and resource management, with a track record of managing complex, cross-regional projects.

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