Retail Marketing Manager

Job Title: Retail Marketing Manager Hybrid No Relocation Assistance Offered Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. Objective Lead the development and implementation of the 5P strategy (Product, Price, Place, Promotion, People) for every Retail Environment (RE). The core mission is to drive brand and category growth by transforming consumer, shopper, and customer insights into profitable, executed retail strategies. Key Responsibilities Strategy & Planning Define and shape category/brand strategies by channel in collaboration with the Marketing area, using robust consumer, shopper, and trade insights to establish the annual activity plan. Develop RE and 5P strategies based on deep RE, shopper, and customer understanding, aligning with overall category and brand strategies. Design the Shopper and Trade Study Plan to gather necessary information for creating effective 5P strategies across different buying environments. Direct the preparation of compelling business presentations that merge consumer insight, category, and channel/client strategies to ensure continuous business growth. Execution & Commercial Management Implement the activity matrix and the Go-to-Market (GTM) plan for new product launches for the category/brand. Approve the correct portfolio of SKUs and commercialization margins by channel and buying environment, ensuring appropriate Colgate-Palmolive product offerings and commercial terms. Coordinate active participation of the Customer Marketing area in designing and elaborating the Go-to-Market Plan for each category/product, using it as a competitive advantage. Approve the volumes of new products and promotional products to optimize and guarantee the continuous presence of Colgate-Palmolive products on the shelf. Financial & Performance Control Control investment plans by channel in line with growth strategies while maintaining the defined Gross to Net (GTN) for each channel/customer. Ensure that promotional spending aligns with category/brand strategies and stays within the estimated annual parameters. Control that all promotional activities generated by sales are evaluated using the Return On Investment (ROI) methodology. Prepare a monthly evaluation of Colgate-Palmolive and competitor promotional activities to propose competitive promotional strategies. Define and coordinate monthly with the Demand Chain alternatives to achieve the defined volume, Share of Market (SOM), Weighted Distribution, and GTN. In-Store & Merchandising Excellence Approve merchandising objectives (product location, consumer communication, display, and availability) to increase product rotation and sales. Ensure "Commanding the Shelf" is the primary priority for the channel team, establishing procedures and weekly reviews to resolve any Point-of-Sale (POS) issues (displays, shelf space, out-of-stocks). Control that pricing strategies (regular and promotional) align with category and brand strategies through field checks and the 5P Tracker tool. Required Qualifications Education: Bachelor's Degree in Business Administration, Marketing, Industrial Engineering, or related fields. Experience: Previous experience in Retail Marketing, Sales, or Research Agencies (+6 years). Language: Advanced English proficiency. Previous experience leading teams. Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #LI-Hybrid #J-18808-Ljbffr