Global Marketing Strategist

This position participates in product development projects and globalization efforts. The successful candidate is an experienced marketer with strength in strategy and planning, supporting franchise management and product lifecycle management.

• Develops market specifications and financial models for assigned product development teams.
• Drives the creation of Marketing Requirement Specifications and Product Marketing Plans using cross-functional team members.
• Develops and executes high-quality launch plans, value propositions, positioning, customer targeting, pricing strategies, and branding strategies for new products.

1. Upstream Lead for assigned product development teams, including leading the creation of market specifications and financial models.
2. Drive the creation of Marketing Requirement Specification and Product Marketing Plan, utilizing cross-functional team members, to include market analysis, strategies, tactics, and measurement, branding, and support to ensure the highest quality innovation.
3. Develop and execute high-quality launch plans, value proposition(s), positioning, customer targeting, pricing strategies, branding strategies, evidence strategies, etc., for new products.
4. Drive "Voice of Customer (VOC)" throughout the Technology Development Process (TDP)/Product Development Process (PDP) to ensure market specifications are incorporated in every phase of the project.
5. Develop & execute the creation of long-range roadmaps and subsequent product launches by driving the creation of market research.
6. Track business performance against objectives and forecasts, formulating new approaches and strategies as needed.
7. Identify best practices to address key business challenges and opportunities.

• Bachelor's degree in Marketing, Engineering, Science, or related Healthcare/Biomedical fields.
• 5+ years of professional experience in the medical device industry.
• Experience creating impactful marketing plans and developing value propositions, positioning, and targeting.
• Experience building relationships with key customers and cross-functional partners, capable of working with global colleagues.