Meta Ads Specialist

hace 8 horas

Caracas, Distrito Federal, Venezuela VAME LTD A tiempo completo

We are looking for an experienced Meta Ads Specialist with agency experience to manage and optimize Meta advertising campaigns across multiple client accounts.

This is a hands-on, performance-focused role. You must have proven experience running both eCommerce and lead generation campaigns, managing multiple ads at the same time, and working in a fast-paced agency environment.

Key Responsibilities

Meta Ads Management

  • Build, launch, manage, and optimise Meta ad campaigns end-to-end
  • Manage eCommerce and lead generation campaigns
  • Handle multiple client accounts simultaneously
  • Monitor budgets, pacing, and performance daily

Campaign Optimization

  • Apply Meta best practices while using performance data to guide decisions
  • Test audiences, creatives, formats, messaging, and funnels
  • Identify performance issues and implement data-driven improvements

Creative Collaboration

  • Brief creative teams with clear, performance-based direction
  • Provide feedback on ad angles, hooks, formats, and messaging
  • Use performance data to guide creative testing and iteration

Reporting & Communication

  • Prepare weekly performance reports for Account Managers
  • Clearly communicate results, insights, and recommended actions
  • Proactively flag risks, opportunities, and performance changes

Performance & Data

  • Track key metrics such as CPA, ROAS, CTR, CVR, frequency, and spend
  • Support Account Managers with insights for client reporting
  • Ensure campaigns align with client goals and KPIs

Required Experience

  • Proven hands-on Meta Ads experience (required)
  • Agency experience managing multiple client accounts
  • Experience running both eCommerce and lead generation campaigns
  • Strong knowledge of Meta Ads Manager and Business Manager
  • Comfortable managing multiple live campaigns at once

Skills & Attributes

  • Strong English communication skills (written and verbal)
  • Highly organized with strong attention to detail
  • Data-driven and confident making performance-based decisions
  • Proactive, reliable, and able to work independently
  • Comfortable in a fast-paced agency environment

Nice to Have

  • Experience with other paid platforms (Google Ads, TikTok, etc.)
  • GA4 or reporting dashboard experience
  • Experience working closely with Account Managers

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