Digital Marketing Specialist
hace 3 semanas
Pro Coffee Gear, a rapidly expanding e-commerce company, is seeking a dedicated and proactive SEO Specialist to join our team. This remote role is integral to our company's growth and client satisfaction, involving various business-critical functions.
Key Responsibilities:- Implement and execute SEO strategy, working closely with the SEO Strategist and Junior SEO.
- Optimize website content, metadata, and internal linking to improve search engine rankings.
- Implement SEO best practices for product pages, blog posts, landing pages, and other website content.
- Sourcing and creating outreach lists, identifying guest post and link insertion candidates, and finding contact information.
- Manual site analysis using tools like Ahrefs.
- Perform regular website audits to identify technical SEO issues and ensure site health.
- Work closely with the web development team to address and fix technical issues such as site speed, mobile responsiveness, and crawl errors.
- Optimize website structure and schema markup to make sure we show for shopping snippets in the SERPs.
- Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
- Utilize tools like Google Analytics, Search Console, SEMrush, and Ahrefs to monitor SEO performance and identify areas for improvement.
- Provide regular updates and actionable insights to stakeholders on SEO efforts and their impact.
- Strong knowledge of SEO best practices, algorithms, and current trends, with a willingness to learn.
- Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, Surfer, etc.
- Strong analytical, research, and problem-solving skills.
- Excellent communication skills and ability to collaborate across teams.
- Ability to handle constructive feedback and radical transparency.
- Self-motivated and able to work independently with a proactive approach to learning and staying current with industry changes.
- Familiarity with the coffee industry or a passion for coffee is a plus.
- Experience with Shopify or similar eCommerce platforms.
- Understanding of content marketing and its role in SEO.
Please note that all applicants must submit their CV in English. CVs in other languages will automatically be disqualified. Pro Coffee Gear is an equal opportunities employer and welcomes applications from diverse candidates.
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