Digital Marketing Specialist

hace 2 semanas

Caracas, Distrito Federal, Venezuela Roofing World A tiempo completo
About Roofing World

We are a dedicated leader in the roofing industry, committed to delivering high-quality services and exceptional customer experiences. Our core values of integrity, excellence, and community focus guide everything we do, ensuring that we not only meet but exceed the expectations of our clients.

Job Description

We are seeking a highly skilled PPC Analyst with expertise in Google Ads and Bing Ads to join our performance marketing team. The ideal candidate will excel at driving results through targeted pay-per-click campaigns, with a particular emphasis on both Google Ads and Bing Ads.

Key Responsibilities
  • Develop and execute PPC strategies focusing on both Google Ads and Bing Ads to boost brand awareness and customer acquisition.
  • Manage end-to-end PPC campaigns, including keyword research, ad creation, audience targeting, bidding strategies, and ongoing optimization.
  • Analyze and optimize performance data from multiple PPC channels, identifying trends, insights, and opportunities for improvement.
  • Collaborate closely with the marketing team to ensure PPC campaigns align with broader marketing strategies and initiatives.
Requirements
  • Bachelor's degree in marketing, advertising, or a related field.
  • Minimum of 7 years of hands-on experience in PPC, with a strong emphasis on Google Ads and Bing Ads.
  • Proven expertise in campaign setup, keyword research, ad copywriting, bid management, and performance tracking for both platforms.
  • Strong analytical skills to interpret data and drive PPC optimization.
  • Excellent communication and collaboration abilities within a cross-functional team.
  • Detail-oriented with exceptional organizational and project management skills.
What We Offer

We offer flexible working hours, 100% remote work, a competitive USD salary, generous paid time off and vacations, paid maternity/paternity leave, and local holidays.

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