Marketing Specialist

hace 3 días


Caracas, Distrito Federal, Venezuela David Kennedy Recruitment Ltd. A tiempo completo
Job Description

David Kennedy Recruitment Ltd. is working with a dynamic financial services company that aims to simplify trading complexities and deliver excellence to clients across multiple continents and countries.

Key Responsibilities:
  • Support senior management by conducting market research, monitoring industry trends and customer behaviors, and helping identify target audiences in the region.
  • Assist with coordination and implementation of marketing strategies and campaigns, including digital channel developments, events, key opinion leader (KOL) engagement, community building, and partnerships.
  • Contribute to social media and content calendars by producing engaging and shareable content, such as blog articles, social media posts, videos, infographics, etc., in regional native languages.
  • Ensure regular web content updates and verify content for accuracy and consistency.
  • Identify relevant forums, communities, and affiliate sites, and create content on these mediums on a regular basis.
  • Ensure all marketing materials are delivered to a high standard across a range of digital channels, within the deadline.
  • Track relevant metrics using analytics tools, monitor key performance indicators (KPIs), and report to senior management on campaign effectiveness.
  • Assist with email marketing, pay-per-click (PPC), and social media campaigns.
  • Stay up-to-date with social media and marketing trends and best practices.
Requirements:
  • Native/fluent in Spanish, both verbal and written.
  • Minimum B2 English level.
  • Relevant education, ideally Bachelor's level (Marketing/Communications).
  • 1.5+ years of relevant work experience in marketing, social media, or content creation (FX/Crypto experience is a must).
  • Knowledge of various marketing platforms, channels, SEO, CRM software, and best practices, including social, digital, email marketing, and offline events.
  • Experience with social media marketing on platforms like Facebook, Instagram, TikTok, Twitter, YouTube, Telegram, and WhatsApp.
  • Creative thinker and strong problem-solving skills.

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